Archive for April, 2007

25+5 Trial

Sunday, April 29th, 2007
At this point, for many who have downloaded NewsHawker, the 25 day trial period has elapsed. While I hope that many of you have sufficiently evaluated NewsHawker in the past 25 days such that you will soon be purchasing a license, for those of you that haven’t, you can extend your evaluation. A common complaint about a time-limited trial is that if you download the application, run it just a couple of times, forget about it for a while, and then later want to continue to evaluate the application, the trial has expired. I implemented what I call a 25 + 5 trial to address this criticism. The 25 + 5 trial consists of a standard 25-day time-limited trial with a one-time 5-day extension. The five-day extension begins when you choose. This can be immediately after the 25-day trial expires or months later when you rediscover NewsHawker in your Applications folder. You don’t need to send me an e-mail, lobby for an extension, and wait for a response; instead, you can extend the trial automatically. If you find this 25 + 5 trial helpful or have other complaints about this approach, please post a comment to let me know.
thoughts yet to be boiled down to their essence